Over the past three years, we’ve had hundreds of conversations with prospective podcasters and, long before we get to the topic of how to start a podcast, we always start with why to start a podcast. Most companies have a general idea or one or two goals, but they don’t understand the numerous ways podcasting can impact their business. So, let’s go over the top reasons businesses choose podcasting.

1) Top of Funnel Marketing. Podcasting is a free and easily accessible medium, and businesses have the opportunity to build and cultivate an audience from the top of the funnel—free podcasting—all the way through to paid offerings.

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