115: Tips for Improving Your Wedding Consultations, with Sam Jacobson
Today we’re talking to Sam Jacobson from Ideaction Consulting about the sales process, how to empathize with your clients right now and what you should NOT be doing when it comes to the initial consultation….and Sam’s going to be sharing some easy actionable shifts you can make ASAP. If you remember, Sam was on the podcast back in 2019 for one of the fan favorites, Episode 73, The Four Buying Types.
On the show, you’ll hear about a collaborative workshop from Sam and Megan – Packages and Pricing for Wedding Planners: How to Build Bundles at the Right Prices, on October 15th at 8:30pm ET.
If you’re a planner and wanting to make some intentional changes to your inquiry and consultation process as well as your package offerings, this workshop is designed for you. This is two hours of live instruction and then a live Q&A. The link to sign up is bit.ly/plannerpricingworkshop.
This episode is brought to you by The Planner’s Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it’s possible to stay invested in the community and yourself for the long haul.
The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.
The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning. She’s also available for wedding and hospitality business consulting and can be reached at firstname.lastname@example.org.
Weddings for Real is edited and produced by Earfluence.