150: Turn your service into a money-making digital product, with Christina Scalera

As a wedding pro, you are the expert in your field. You have a knack for creating the most beautiful floral arrangements. You can run through a timeline in your sleep. You have an eye for a moment that others can’t match. Your clients hire you for your expertise. But you’re just one you, and no matter how much you build your team, you can’t reach everyone in the world who craves your knowledge and guidance. So have you thought of digitizing your expertise so you can make income on demand? The Contract Shop‘s Christina Scalera has, and she’s here to give us her tips for how to get it done.

Resource Mentioned: ThePlannersVault.com/SalesTips to help you nail each and every consult.

This episode is also brought to you by The Planner’s Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it’s possible to stay invested in the community and yourself for the long haul.

The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.

Weddings for Real on Social Media:

Instagram: @weddingsforreal

Facebook: @weddingsforreal

twitter: @weddingsforreal

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at megan@weddingsforreal.com.

Weddings for Real is edited and produced by Earfluence.

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At Earfluence, we are proud to produce this podcast. We believe in sharing amazing stories, providing knowledge to the world, and celebrating diverse voices. Through podcasting, our clients are amplifying their expertise, expanding their networks, building a content engine, and growing their influence. If you're interested in podcasting, we'd love to hear from you! Schedule your free 15 minute podcast consult today.