When a couple is considering which vendors to go with, they look at a lot of different factors. Weddings you’ve worked before, website, social media, reviews, price point, the call you had with them. Ultimately, they narrow each category down to two or three vendors and then…they go with their gut. They go with what feels right to them. But what is that gut exactly? Today, Renee Sabo talks about emotional marketing.
This episode is also brought to you by The Planner’s Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it’s possible to stay invested in the community and yourself for the long haul.
The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.
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The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning. She’s also available for wedding and hospitality business consulting and can be reached at email@example.com.
Weddings for Real is edited and produced by Earfluence.