Weddings for Real

Hosted ByMegan Gillikin

A Southern Soiree, voted Best Local Wedding Planner by IndyWeek, chose Earfluence to build a voice amplification platform to create national consulting, coaching, and speaking opportunities.

3: Wedding Marketing in 2018 with Jenna Parks from Southern Bride and Groom Magazine

Jenna Parks is the co-owner of Southern Bride and Groom Magazine of the Triangle. Jenna’s mom Donna started the magazine back in 1986, and Jenna came on board in 2010 to advance it into the  digital age.

To have any sort of impact in the wedding magazine space – which features some huge names like Martha Stewart, Brides Magazine, Grace Ormonde, Premier Bride, Wedding Style, The Knot, Bridal Guide, and Inside Weddings – a smaller magazine needs to know their local market extremely well.

That’s exactly what Southern Bride and Groom has done over the past 30+ years. They don’t just write articles about what’s trending or what the color of the year is or what celebrity wore what dress to a wedding. They get to know their local vendors so they can recommend to Raleigh area couples what the best venues are, who the legitimate wedding planners are, what linen companies are reputable, etc.  They develop that trust with couples and vendors alike, and they become entrenched in the market so couples know when flipping through the magazine, that if they use these vendors, they can be comfortable with who they hired.

Jenna came on the show to talk about how her mom started the company and how she came on to take it to the next level, instagram etiquette, and marketing strategy for wedding vendors – where should you as a vendor spend not only your money but your time as well.

Southern Bride and Groom Magazine 2018

Southern Bride and Groom Magazine 1996

Jenna’s Blog Post about the reliability of reviews.

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Music for this episode by

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at

Weddings for Real is edited and produced by Jason Gillikin for Earfluence.

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