Let’s think about the couples who fill out an inquiry form. They’re interested in the specifics of your services and your price point of course, but what they’re truly hoping for is a real, meaningful connection. It’s the longest they’ll work with someone and it’s the most money they’ll spend on one day, so a wedding pro who makes them feel understood, happy, and excited – that’s who they’re going to pick. But how do you make that connection happen?
Michelle Martinez is the host of The Big Wedding Planning Podcast (which has over 300 episodes!).
This episode is brought to you by The Planner’s Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it’s possible to stay invested in the community and yourself for the long haul.
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