77: Diversifying Your Business to Reach Different Clientele, with Sapphire Events’ Valerie Gernhauser
Valerie Gernhauser runs two wedding planning companies – Sapphire Events and Ruby and Pearl Events – in the same market (New Orleans). Why did she decide to do that? She wanted to diversify her business to reach different clientele at different price points. But why not just offer different packages? Valerie explains her strategy behind separating the brands and how it’s worked for her so far!
About Valerie Gernhauser:
Valerie is a recovering attorney, Yale grad, pug lover, Springsteen fanatic, and Florida native. She has shared her knowledge on national platforms such as the Engage! Luxury Wedding Business Summit, Trouvaille Workshop, Cultivate Retreat, Bliss and Bespoke, and honored to present as a keynote speaker at SEPA, ILEA, NACE, and WIPA events across the country.
Sapphire Events on Social Media: Facebook: @sapphireeventsnola Instagram: @sapphireevents Ruby and Pearl on Social Media: Facebook: @rubyandpearlevents Instagram: @rubyandpearlevents Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal
Music for this episode by https://www.bensound.com.
The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning. She’s also available for wedding and hospitality business consulting and can be reached at firstname.lastname@example.org.
Weddings for Real is edited and produced by Jason Gillikin for Earfluence.