Author

Associate Producer and Content Strategist
About the Author
A radio journalist who leverages her experience as a writer and millennial to create engaging social media content. She can tell any story in 280 characters or less.

How to Convert 1 Podcast Episode into 10+ Content Pieces

There are many reasons why businesses choose podcasting – business development, networking, and top-of-funnel marketing are some of the most common.  But the single biggest pain point we hear from prospects who are thinking of starting a podcast is, “I need to publish content on so many platforms, and we just don’t have the bandwidth…

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From Terrified to Top 5% Podcast: Jackie Ferguson’s Diversity Beyond the Checkbox Journey

With millions of shows to compete with, reaching the top 5% of podcasts is an incredible feat, and Diversity: Beyond the Checkbox has achieved it! Hosted by Jackie Ferguson, the show continues to break records each day and educate listeners on diversity, equity and inclusion, or DEI, and teaches them how they can implement those…

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New Podcast Studio in Durham’s American Underground

UPDATE: On March 16th, 2022, come join us for the American Underground Podcast Marathon. We’ll be live-streaming 8 episodes all day on Earfluence and American Underground social media. More updates to come. Hello Durham! We are thrilled to announce that Earfluence has partnered with American Underground on a new podcast studio! On the latest episode of the Earfluence Podcast,…

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Weddings for Real Podcast Reaches 200K Downloads

When Megan Gillikin started Weddings for Real in 2018, it was supposed to be a way to share crazy wedding stories that couples and wedding pros would want to hear. A behind-the-scenes look at what the wedding industry was really like, told by a planner who’d been doing it for 10 years and her guests. But the…

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What NC State’s Jenny Hammond Learned from Season 1 of the Poole Podcast

“I think I felt like I needed to be so perfect and all these things. But I felt as we went on with the season, the better podcasts were the ones where I was more comfortable and it was more of a conversation.” As chief marketing officer at NC State’s Poole College of Management, Jenny…

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How Our Podcasts are Leveraging Dynamic Ads

Here’s how our clients are leveraging dynamic ads. And no, they’re not sllinging Squarespace, Hello Fresh, or MeUndies. 🙂 As we’re working with new clients and starting new shows, we always discuss specific goals, audience and calls to action. But what happens when the calls-to-action change? What do you do if you announced your June webinar…

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365 Episodes in 365 Days: 2021 Earfluence Podcasting Year in Review

2021 was a wild year at Earfluence. 365 episodes in 365 days!  And here are some other fun stats:

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STEMedia is now a part of the new Ebony Podcast Network!

STEMedia is now a part of the new Ebony Podcast Network! We are proud to produce this show with Dr. Nehemiah Mabry. An engineer, educator and entrepreneur, Dr. Mabry discusses the most interesting, inspirational and creative ideas in the fields of science, technology, engineering and math (STEM) on his podcast, STEMedia, while highlighting prolific Black voices and accomplishments in the STEM…

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Larry Long Jr: The Man with the Golden Microphone, on Podcast Guesting

You’ve seen him on seemingly every podcast out there. Literally hundreds. And now, the man with the Golden Microphone, Mr. Larry Long Jr, opens up on what podcast guesting has meant to his business. I started my Zoom meeting and double checked my hair and background while I waited for him to log on. At…

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From Live In-Person Event to Podcast: Executive Women’s Day, from Blue Cross and Blue Shield of North Carolina

On October 12, 2021, Earfluence set up a podcast studio and recorded 6 interviews at the SAS Championship Executive Women’s Day, presented by Blue Cross and Blue Shield of North Carolina. It was an amazing opportunity to listen to incredible leaders on-stage, then hear more from them in the studio. Thank you to our guests Patsy…

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