You’re thinking about starting a podcast, but you’re not exactly sure why. Maybe you see your friends and competitors podcasting, but you don’t know how to define the benefits or how to  make the case for podcasting to your team. Well, we can help you. Over the past three years, we’ve had hundreds of conversations…

Last week, a podcast guest asked me if I had any podcast recommendations.  Well, yes. Of course I do! I get this question a lot and, although Earfluence’s shows are at the top of my list, I always start with the first podcast to ever wow me—and that I still consider the greatest podcast of…

There are so many reasons to start a podcast. Maybe you want to… …amplify your expertise (you know we do!), showing potential partners, prospects or great hires who you are and what you know. …network with prospects, clients, talent and thought leaders in your industry. …create a content engine that can be repurposed for social…

When I thought about leaving my 9 a.m. to 5 p.m. to start my entrepreneurial journey, one of the perks of making my own hours was freedom. Freedom from the constrictions of going to the office every day. Freedom to pick up my girls from school whenever I wanted to. Freedom to work out at…

Search engine optimization traffic is one of the most significant ways to boost the number of views or listens to any podcast or digital content. At Earfluence, we’ve noticed a 1,300% increase in search traffic from quarter one in 2020 to quarter one in 2021! Prior to following my passion for podcasting two years ago,…

One of these days we’ll get back to in-person recordings. But for now, in this new work from home world, we are going to be doing a lot of podcast recordings remote. So here are some tips for both the host and guest for getting the best sound quality AND the best content. 1)    Get an…

(The Rise of Earfluence Whitepaper by Donald Thompson) Letter from the CEO: In my meetings and conversations with Donald Thompson, I’ve heard his passion for finding innovative ways to make the businesses he works with and their clients more valuable. And once he gets going, you better be ready with a notepad or a laptop…

Looking back, partnering with Donald Thompson was bound to happen. There were too many coincidences and connections to ignore. I’ve known about Walk West since before the beginning, when it was “O3 Creative”. I first met founder Brian Onorio back in the fall of 2009. He took me to a UNC vs. NC State football…

Over the past couple of years, you’ve probably been in a meeting or two where someone on the team brings up podcasting. “We should be podcasting!” they say with excitement.  And why not? Everyone seems to have a list of podcasts that they recommend to you, and the popularity of podcast listening is growing every…