Building her empire one failure at a time, with Abbie Nwaocha

Abbie Nwaocha’s career path started, as she puts it, “because my mom stopped sending me money.”  She was a Nigerian in Kenya, a place where she had no relatives and no immediate skills, and she had already failed many times. With no money and no prospects for the future, Abbie was forced to hustle hard and figure it out on her own.

Abbie Nwaocha is the founder of For Her Empire, which teaches female entrepreneurs how to create and structure their business that works around their strengths and weaknesses.

If you’re drinking along, that means you’re having a Pineapple Mint Mojito. Cheers!

Transcript

Abbie Nwaocha

I couldn’t handle all the responsibility on me. Like, I got to do the sales plan, the marketing plan, the business processes, and it’s also bloody hard, Jesus Christ. It’s so annoying. Every single passion I have for marketing shriveled up and died.

Dana Kadwell

Welcome everyone to “Hustle and Gather”, a podcast about inspiring the everyday entrepreneur to take the leap. I’m Dana and I’m Courtney, and we are two sisters who love business. On this show, we talk about the ups and downs of the Hustle and the reward at the end of the journey, and we know all the challenges that come with starting a business between operating our wedding venue, doing, speaking, and consulting to starting our luxury wedding planning company. We wake up in Hustle every day, but we love what we do, and today we’re talking with Abbie, founder of “For Her Empire”, which teaches female entrepreneurs how to create and structure their business that works around their strengths and weaknesses. Abbie helps women set up marketing and sales funnels to generate consistent income within their businesses. She is an educator, coach, consultant, and uncompromising supporter of female-owned businesses. Abbie, welcome to “Hustle and Gather”.

Abbie Nwaocha

Happy to be here. Hi, everyone.

Dana Kadwell

We are so excited to have you. I love your energy. So fun. Tell us where you’re joining us from.

Abbie Nwaocha

I am in Kenya right now, like, far away from you guys. Like a different continent.

Dana Kadwell

It is. Yes, and you’re what, like, 5 hours behind us. Is that right?

Abbie Nwaocha

It’s like 7 hours. Yeah. 7 hours difference.

Dana Kadwell

Wow.

Abbie Nwaocha

Yeah.

Dana Kadwell

Well, thanks so much for joining us in your evening time. We appreciate it. 

Abbie Nwaocha

Well, I guess I like to spend my Friday night.

Dana Kadwell

Thanks for your Friday night, but we want to really get into your story. Can you tell us a little bit about your background and was marketing coaching others is something that you always thought that you would go down as a career path.

Abbie Nwaocha

I have a career path because my mom stopped sending me money. I put this course telecommunication in it, which I know I took only because it’s not that expensive. I could get money out of it in the future. But then I stopped at it and I failed. I failed. I failed, and my mom gave up on me. She’s like, I’m no longer spending your money. Now, I’m Nigerian. I’m in Kenya and I don’t have a relative here. So if you stop sending me money, I am literally screwed.

Full Episode Transcript

Hustle and Gather is hosted by Courtney Hopper and Dana Kadwell, and is produced by Earfluence.  Courtney and Dana’s hustles include C&D Events, Hustle and Gather, and The Bradford Wedding Venue.

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