“We’re not encouraging people to consume. We’re encouraging people to make better choices when they decide to buy something.” This quote from Kelly Breakstone Roth can be applied to just about any industry – we need to guide people to make the best choice. But how can we do that?  For Kelly, she’s found a…

On last week’s episode, Mountainside Media’s Christie Osborne came on to talk about how she evaluates ideas from her team and clients, even the ones she thinks suck. Today, Courtney and Dana dive deep into what happens when they’re not sure if their ideas are worth battling for, and why looking at competitors’ negative reviews…

Early in Christie Osborne’s career, she realized that literally, everybody has ideas, even the people you wouldn’t expect to. But the challenge is evaluating those ideas based on if they’re truly worth your time, energy, and resources. How do you do that?  You never debate what you can test. Christie Osborne is the owner of…

On last week’s episode, Judy Pickett shared her struggles of building a business while being a mom – and eventually joining forces with her daughter Hilaire.  Today, Courtney and Dana unpack that conversation and wonder if it’s possible to truly be both supermom and badass entrepreneur. Transcript Courtney: I love hearing other generational stories like…

In 1979, Judy Pickett started her business with $500, her passion for interior design, and her naïveté.  Throughout the 80’s, she built her business while being a mom – and suffered from mom guilt before that was even a common term.  On the show today, Judy and her daughter Hilaire talk about growing up in…

On last week’s episode, Chris J Evans shared how he establishes connections with his luxury clientele, his experience in fine dining, and why he only hires surfers. Today, Courtney and Dana talk about their time in restaurants, who they tend to hire (not surfers), and how connecting with clients is a difficult balance. Transcript Dana:…

When Chris J Evans was working at a fine dining establishment in Maui, he learned what it takes to create a true luxury experience. Now as a high-end photographer, with every wedding, he works to create a beautiful, authentic, and amazing experience. Today he shares with Courtney and Dana how all of us can take…

On last week’s episode (Spotify | Apple), Lindsay Williams gave us the blueprint on how to truly connect with our clients and partners. Today, Courtney and Dana talk about that connection with couples they’ve worked with, what they’ve each inherited from their mom and dad, and what happens when they have a mental health check-in….

According to Lindsay Williams, “People connect with people.  They don’t necessarily connect with products. So if people connect with you, if they trust you and they like you, that lead is warm and easier to close.”  So with limited time and attention, how do you create those real and meaningful connections? Today, Lindsay gives us…

On last week’s episode (Spotify | Apple), Billy Warden shared his experiences with pro wrestling, dressing in drag, writing for Joan Rivers, and more. He tries to take in ever moment that comes to him because, “You don’t know that you’re in a golden age until it’s gone. So try to appreciate every moment, cause…