Talk West

The History of Marketing in the Triangle

The Triangle’s marketing history is complicated, and Derek and Walk West CEO Abha Bowers gathered three of our area’s industry leaders to discuss the Triangle’s marketing growth, milestones and future. In this episode, you’ll hear from… Scot Wingo, CEO of Spiffy, Founder of ChannelAdvisor, and General Partner of the Triangle Tweener Fund Reagan Greene, Vice…

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Beyond the LinkedIn Profile: Cara Rousseau , CMO at Discover Durham

Cara Rousseau is the CMO of Discover Durham. Today she talks about her passion for her current role as CMO of Discover Durham, love of working in the travel industry, and her answer to the heated debate, Duke or UNC. Hosted by Derek Ross and Mike Manganillo, Talk West delivers real conversations with business professionals,…

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Karen Albritton and Donald Thompson: Connecting Business Strategy and Marketing

Marketing moves fast – new channels, approaches and technologies are constantly emerging. And expectations for marketing and brand are changing. Leaders today expect answers to questions like “If I spend this money in branding, what will I get for it?”, “We have really big goals. Can I count on marketing to deliver?” or “There are…

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Beyond the LinkedIn Profile: Abha Bowers, Senior Vice President at Walk West

Abha Bowers is the Senior Vice President at Walk West. Today she talks about being on stage, how she got into marketing, what’s going on at Walk West, and her side hustle that has led her to increased focus and wellness in the workplace. Hosted by Derek Ross and Mike Manganillo, Talk West delivers real…

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Beyond the LinkedIn Profile: Karen Albritton, Walk West CEO

Karen Albritton is the CEO at Walk West. Today she talks about how her experience has provided her with the tools needed to become the CEO of a INC 5000 fastest growing private companies. Hosted by Derek Ross and Mike Manganillo, Talk West delivers real conversations with business professionals, as they share their journey and…

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Beyond the LinkedIn Profile: Brian Phillips, Walk West VP, Creative Director

Brian Phillips is the new creative director and VP at Walk West. Today he talks about why he felt like an outcast growing up, and how we can convert big ideas into business success. Hosted by Derek Ross and Mike Manganillo, Talk West delivers real conversations with business professionals, as they share their journey and…

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Old Tuffy and More Higher Education Strategic Partnerships, with NC State’s Chris Boyer

Chris Boyer, the Assistant Vice Chancellor for Strategic Brand Management at North Carolina State University, a division that works “to strategically steward, elevate and monetize one of our university’s most valuable assets: the NC State brand”. Part of that strategy has been partnerships with companies such as New Belgium, which makes Old Tuffy beer. Today…

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How 2020 has brought Trophy Brewing closer to the community

Trophy Brewing‘s Chris Powers (Co-Founder) and Les Stewart (Chief Brewing Officer) joined us today to talk about the history of Trophy, how they make a name for themselves in a crowded microbrewery market, and how social justice and the pandemic have brought them closer to the Raleigh community. You can find more on Walk West…

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Connecting People to New Careers in the Covid Era, with Katie Dunn

Katie Dunn is the Director of Career Services at Momentum Learning and the founder of the Back to Business Conference. Katie has built a career on helping people take their lives in new directions. She opened up to us about why she loves connecting people to new careers and helping women re-enter the workforce in…

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How SAS used big data to analyze and provide insights through the pandemic

Today we chat with Natalie Osborn, Director of Marketing at SAS, on how her company has adapted to the new normal, served their customers, and used big data to provide global insights through the pandemic. You can find more on Walk West by going to WalkWest.com, as well as on twitter, Facebook, Instagram, and LinkedIn….

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