“The sales reps are the ears and eyes for potential customers. No matter how much YOU love your new business, your good idea only matters if people will pay for it. Your sales reps will be the first to know if you have product market fit. If every deal is an uphill battle, it may not indicate that you’ve hired a bad rep, it could be a warning signal about the demand for your product. With that in mind, it’s essential that you make smart investments in sales as you grow your startup.” – Brad McGinity, Chief Revenue Officer, 15Five

This is Chapter 10: The Sales Manager’s Hat

The author of Startup Hats is David Gardner, a seven-time successful startup entrepreneur who now spends his time advising and investing in early stage companies at his venture capital firm Cofounders Capital. Working with startups ranging from software to breweries, David provides firsthand knowledge of what founders need to know to be successful – how to think critically, master time management, and avoid disastrous mistakes.

A new chapter of Startup Hats will be released each week, but if you’d like the audiobook now, it’s available on Audible now!