There are many reasons why businesses choose podcasting – business development, networking, and top-of-funnel marketing are some of the most common.  But the single biggest pain point we hear from prospects who are thinking of starting a podcast is, “I need to publish content on so many platforms, and we just don’t have the bandwidth to do it all.”  

Podcasting solves that problem.

Here, we explore 10 ways to repurpose content from your podcast that will boost your search engine optimization (SEO), online visibility and your audience.

1. Blogs

Yes, this is a blog about making blogs, but trust us, despite how meta this is getting, it works! Did you know that the average 30 minute podcast contains about 5,000 words? Well, the average blog post is only around 1,000 to 1,500 words. That’s a lot of information to choose from! Identify your key takeaways from the episode or the most notable story of the episode, and tell it with your own voice for your website or blog.

REVolution, an Earfluence-produced podcast about the ever-evolving relationship between B2B marketing and sales teams, creates a new blog post with key takeaways from every new episode, which you can take a look at here. The team at Klearly also links to their podcast and YouTube episodes on the same page, converting new blog-readers into podcast-listeners all on one page. Clearly, they know how to write a great blog!

2. YouTube videos

Video is now an integral part of podcasting, and it’s almost always recorded even if there aren’t any initial plans of how you’re going to use it. Since it’s owned by Google, Google loves YouTube, of course, and it has major benefits to your show’s SEO. No matter what, you should be creating some video content to go along with your show to promote on social media—and we’ll get to that in just a second—and whether full episodes or short clips from each episode, you can reap some serious benefits by posting something on YouTube. Shows like The Deal Closers Podcast, from Website Closers, post a full video version of their podcast on YouTube each time they publish.

3. Articles

I know what you’re thinking, ‘A blog and an article? Aren’t those the same thing?’ Well, no, not in the way we’re defining them—but, a blog can be slightly modified to become a great article.

While you can post a blog on your site, articles can be shared with external publications for their own sharing and reporting with their audience. This is an opportunity for you to reach potential listeners that aren’t yet connected with your content. Founder Shares, where entrepreneurs detail their experiences founding their companies for Hutchison PLLC attorney Trevor Schmidt, publishes a monthly article with each new podcast on WRAL TechWire. These articles preview a portion of the story without giving away the ending, hooking the reader to listen to the podcast to figure out what happens next, and you can give them a read here.

4. Newsletters

Your podcast doesn’t have to be news-related to make a strong newsletter, but there are several different ways to include your podcast episode in one. Maybe you send a bi-weekly newsletter to all of your company’s clients about what’s going on in your business, and you can include your latest episode as a piece of that. Or, maybe a guest you had on your show months ago is making the headlines for helping someone’s grandma cross the street during traffic. 

Wow! What a great service! Everyone loves them! Be sure to listen to this episode of my podcast from before they were such a hero! Hear how they talk about doing good deeds before they even did this one!

Seriously, though, you know those on your email list already like you and your content, so share it with them. Hustle + Gather and Forward with NACCE share their podcasts in every newsletter.

5. Books

Since the average 200 page book is about 60,000 words, you have to have a few podcasts under your belt for this one—at least 12. However, depending on your show’s topics and the lessons you’ve learned or questions you’ve asked as a result, you can further explore those in a book.

6. Livestreams

We always tell our guests and hosts not to worry when recording because the recording isn’t live—but it can be. Podcast episodes that you record in advance can be re-broadcast as livestreams on platforms like YouTube, Facebook and Twitter through platforms like Streamyard. Build the hype by promoting the live on those social channels in advance, and restream the podcast to make what was a typical recording into a special event!

7. Instagram Reels

Let’s get more specific with the video content now. We’ve all been stuck scrolling through Instagram Reels before, and users could be stuck scrolling through videos of your podcast! Pull a less than 1 minute and 30 second video clip from your show—something quick, interesting and that teases a topic in the show—and resize it to 1080 pixels x 1920 pixels. From there, you can even share it on your Instagram Story, too—which will also appear on your Facebook story if those accounts are connected. Maternal Health Innovation shares a new Reel on Instagram with every new episode.