Let’s talk about your brand. Does it reflect who you are as a person and as a company – and does it attract your ideal clients? Is it something you’re proud of and passionate about, and you truly understand what your colors mean? Is it consistent throughout your website, your socials, your newsletters, and all the things? Branding can be super confusing, so that’s why I brought on branding expert Lisa Aihara to give us some answers.
Seasonal Brand Personality Workbook and Brand Keyword Workbook
This episode is brought to you by The Planner’s Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it’s possible to stay invested in the community and yourself for the long haul.
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The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning. She’s also available for wedding and hospitality business consulting and can be reached at email@example.com.