Crisis locks down stores as WalkWest helps open a window: ECommerce at GOPC
Great Outdoor Provision Company has always been about the in-store experience. Their customers love to come in, walk on the squeaky floors, check out all the products from backpacks to tents and more. But what happens when a worldwide pandemic eliminates the in-store experience and they need to pivot to an ecommerce experience. Today we sit down with Chuck Millsaps, President of GOPC, to discuss his new website and the transformation of his company.
Talk West is hosted by Chris Bunn and Mike Manganillo and is a production of Earfluence.