Keith Pigues: Do your customers make more money doing business with you?

In Keith Pigues’ book, Winning with Customers, he poses the question, “Do your customers make more money doing business with you?”  When Keith asks that of his consulting clients at Luminas Strategy, that simple question rocks their world and quickly spotlights what needs to be changed.  Today, Keith talks to DT about being a leader, building companies with a focus on diversity and inclusion, and how we fight through this pandemic.

Keith Pigues Donald Thompson Podcast


Donald Thompson: Welcome to the Donald Thompson Podcast. Today, I have a good friend of mine, an expert in the space of value creation and marketing, Mr. Keith Pigues. Keith, welcome to the show.

Keith Pigues: Thank you, Don. Thank you, Don. It’s good to see you, man.

Donald Thompson: You as well my friend. One of the things that, that I like to do before I jump into the business, or if it’s political or whatever the topic, I want folks to take a moment to tell us about themselves. Tell us about your family, where you grew up; married, partner, single? Just give us a little bit about Keith so that we’re all talking as friends.

Keith Pigues: Okay. Fantastic. First of all, I’m married to my, my wife, Monica. We have four children; 21, 19, 17, and 15. So we’ve got a lot going on. It’s a great, great family.

I grew up in Memphis, Tennessee. So I grew up in a family of all boys. So men, we had a lot of rough and tumble things going on.  My mom actually was a stay at home mom, my dad was an entrepreneur. So our family really had four things going on that we could count on.

We had academic excellence going on. It was a requirement.

Full Episode Transcript

The Donald Thompson Podcast is hosted by Walk West CEO, mentor, investor, and Diversity and Inclusion Consultant Donald Thompson.

Music for this episode provided by Jensen Reed from his song, “You Can’t Stop Me”.

The Donald Thompson Podcast is edited and produced by Earfluence. For more on how to engage your community or build your personal brand through podcasting, visit

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