Learning from podcast analytics, with Jay Nachlis

Podcasting is a creative endeavor, but there’s a lot of data that can help you grow and improve your podcast. In this episode, Jason and Cee Cee talk with Jay Nachlis, associate consultant and marketing director at Coleman Insights, about what they’re learning through strategic research to help podcasters create better content.

Jay Nachlis Coleman Insights Earfluence Podcast



Jason: Welcome to the Earfluence Podcast, which is a podcast about podcasting from a podcast production company. I’m your host, Jason Gillikin, CEO of Earfluence. And with me as always is Cee Cee Huffman, Swiss army knife at Earfluence. What is going on, Cee Cee?

Cee Cee: Eh, everything’s good. It’s a bit damp outside, a bit moist, some might say. 

Jason: We are going through Hurricane Elsa. If you’re hearing a rain, hopefully you don’t, but if you hear any rain, you’ll know why.

Cee Cee: It’s kind of like ASMR. It’s rainy. 

Jason: Well, Cee Cee one thing that’s super exciting, and we have a guest today, Jay Nachlis, we’ll bring him on in just a second from Coleman Insights. Super excited to talk to him about some of the things that they’re learning about podcasters and podcasting in general and listening and all that stuff. 

But one thing that I want to talk to you about real quickly is we are launching a new podcast with six episodes. By the time this comes out, maybe 6, 7, 8 episodes will be out. But talk about that. You’ve been super involved with this. So, talk about the new podcast.

Cee Cee: Unstoppable with Cynthia Barnes. Cynthia, and I have really become besties throughout this. We planned on yeah, she’s going on a conference and we’re going to get drinks whenever she comes back from her conference, and it’s been just so great working with her. 

She’s like such a lovely human being, and she’s so smart. She has this dream of being the Oprah Winfrey of female sales reps, and honestly, she can do it. She can quite literally do anything that she wants, and I absolutely admire that about her so much. And I don’t, I am not a sales professional. I have no intention of ever being a sales professional, but I do love listening to her show. 

Jason: I always leave the recordings wanting more, like give me more, Cynthia. She is so infectious, and she talks about being the number one sales person. 

Cee Cee: Yeah, by the end of the year. 

Jason: She really could. 

Cee Cee: She, like I said, she can quite literally do anything she wants.

Jason: Yeah. Yeah. So, I’m very excited to launch that one. if you’re listening to this and you want to be infected by somebody’s amazing personality as well, 

Cee Cee: Yeah. She’ll make you feel loved even though you’re just listening to her. 

Jason: She will. Whether you are in sales or not go listen to Unstoppable with Cynthia Barnes.

Cee Cee: Absolutely. I think that was a great pitch. I think she’ll be proud of that sales pitch. 

Jason: Thank you. We gave a call to action, we asked for the business. All right, well, let’s talk about listenership and insights and all those things because we have a guest today. Coming into the studio is Jay Nachlis from Coleman Research Group. Jay, what is going on today? 

Jay: Great to be here. Anything for the show, weathering the storm. 

Jason: That’s right. That’s right. Oh, I meant to say, and with Hurricane Elsa, we’ve also got Jay coming in like a hurricane to the podcast studio.

Full Episode Transcript

The Earfluence Podcast is a production of Earfluence Media and is hosted by Jason Gillikin and Cee Cee Huffman.

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At Earfluence, we are proud to produce this podcast. We believe in sharing amazing stories, providing knowledge to the world, and celebrating diverse voices. Through podcasting, our clients are amplifying their expertise, expanding their networks, building a content engine, and growing their influence. If you're interested in podcasting, we'd love to hear from you! Schedule your free 15 minute podcast consult today.