Marketing Higher Education in a Time of Crisis, with NC State Poole College CMO Jenny Hammond
In March, higher education faced a crisis. Because of the pandemic, students were sent home, schools were shutting down, and it was a chaotic time for everyone. Now, many have pivoted to online education. But how do you market that model moving forward? And how do you plan for the future when there’s uncertainty on whether classes will be taught in-person, online, or even a combination of both? On today’s show, Jenny Hammond, CMO of NC State University’s Poole College of Management joins Chris Bunn and Mike Manganillo to provide some answers.
Talk West is hosted by Chris Bunn and Mike Manganillo and is a production of Earfluence.