Talk West Podcast

Hosted ByWalk West

Walk West is the fastest growing agency in North Carolina, on the Inc 5000 list two years in a row. Find out what makes the agency unique to work with and work for in this podcast featuring sales and marketing thought leaders to help you grow your business.Β 

Old Tuffy and More Higher Education Strategic Partnerships, with NC State’s Chris Boyer

Chris Boyer, the Assistant Vice Chancellor for Strategic Brand Management at North Carolina State University, a division that works “to strategically steward, elevate and monetize one of our university’s most valuable assets: the NC State brand”. Part of that strategy has been partnerships with companies such as New Belgium, which makes Old Tuffy beer. Today Chris shares his insights into what makes a partnership work and what type of companies higher educational systems should be working with.

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Talk West is hosted by Chris Bunn and Mike Manganillo and is a production of Earfluence.

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