Questions you should be asking investors, with The Looma Project’s Cole Johnson

Back in 2018, The Looma Project landed a $375K seed-round  investment from Cofounders Capital, and since then, over 40 investors have seen the company’s potential and invested in both its success and CEO Cole Johnson’s vision for the future. Today, Cole talks all about the dynamics of investor relations.


Voiceover: Welcome to First Check, a podcast so you can learn how to be the next great venture capitalist or angel investor.

You’ve seen the Uber’s, Google’s, and Pendo’s of the world; the 10 X to 100 X returns. And you want to know how you can get in on the action. As a partner at Cofounders Capital, Host of First Check, Tim McLoughlin has invested over $43 million in startups. And on this podcast, he’s going to share with you what works and what doesn’t so you can be ready to write your first check.

On each episode, Tim brings on investors and founders so they can tell you the ups and downs of venture capital and what lessons they’ve learned along the way.

Today’s guest is Cole Johnson, founder and CEO of The Looma Project. If you’ve ever been to a grocery store and seen a tablet playing a video about one of the wines, or a video of the farmers who grew the carrots…that’s probably from Looma. That’s what they do – short, human-centric films connecting producer to consumer. Back in 2018, Looma landed a $375 thousand seed-round  investment from Cofounders Capital, and since then over 40 investors have seen the potential and invested in both the success of the company and the vision for the future. So Cole is in a unique position to talk all about the dynamics of investor relations.

Here’s the host of First Check, Tim McLoughlin.

Full Episode Transcript

First Check is hosted by Cofounders Capital partner Tim McLoughlin, and is a production of Earfluence.

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