Should wedding vendors require couples to hire a planner? Photographer Jillian Knight does

Back in 2019, photographer Jillian Knight asked me to coffee to talk about an idea she had for her business – requiring a planner at ALL of her events. What this meant was that if couples didn’t have a planner or want to hire a planner, she simply wouldn’t work with them. As a planner, I absolutely loved it of course. And for the photographer, I thought it had a chance to be amazing for her and a way to stand out in our market…but there was also the reality that she’d literally be turning down business.  So what’s happened since that meeting two and a half years ago?

Jillian Knight Megan Gillikin Weddings for Real Podcast

Jillian Knight and Megan Gillikin at the Earfluence Podcast Studio at Raleigh Founded

@JillianKnightPhotography #SaveYourMomHireaWeddingPlanner #AllWeddingsNeedPlanners


This episode is brought to you by The Planner’s Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it’s possible to stay invested in the community and yourself for the long haul.

The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.

Weddings for Real on Social Media:

Instagram: @weddingsforreal

Facebook: @weddingsforreal

twitter: @weddingsforreal

The host of the show is Megan Gillikin, owner and lead consultant at A Southern Soiree Wedding and Event Planning.  She’s also available for wedding and hospitality business consulting and can be reached at

Weddings for Real is edited and produced by Earfluence.

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