Silencing your inner critic and finding greater purpose with RARE’s Aiko Bethea

Do you ever find yourself holding back on pursuing your dreams? Do you want that promotion but fear keeps you from taking the next step? Aiko Bethea, founder of RARE Coaching and Consulting and Senior Director for Brene Brown Education and Research Group, had achieved significant success in her roles as attorney for the city of Atlanta and later, deputy director for the Bill & Melinda Gates Foundation.  Impacted by the social justice issues that plague our society, Aiko chose to shift her work to focus on helping organizations like Bristol Myers Squibb, Intuit, Starbucks, and Uber create more equitable and inclusive environments. In this episode, Aiko shares how to increase your confidence, begin the journey of rediscovery and select the right coach to help you along the way.

Diversity Beyond the Checkbox is brought to you by The Diversity Movement, hosted by Head of Content Jackie Ferguson and is a production of Earfluence.


[00:00:00] Jackie Ferguson: Welcome to the Diversity Beyond the Checkbox podcast. I’m joined today by Aiko Bethea. Aiko is an executive coach, renowned speaker and thought partner, consulting for various companies and organizations across the country, including Bristol Meyers Squibb, Intuit, Starbucks, Uber, and more. Aiko also created and implemented the first organization wide DEI strategy, and developed the first diversity and inclusion department at Fred Hutch Cancer Research Center.

[00:00:30] In addition to her work as principal and founder of RARE Coaching and Consulting, a leadership development firm. Aiko is senior Director of The Daring Way and the Dare to Lead Global Facilitator Communities of Brené Brown Education and Research Group. She is also a senior director at Frontline Solutions, a black owned consulting firm.

[00:00:51] Previously, Aiko worked as a grassroots community organizer, deputy director at the Bill and Melinda Gates Foundation, and an attorney and litigator for the City of Atlanta. Aiko, thank you for joining us.

Full Episode Transcript

DEI Navigator offers access to our award-winning team of proven business leaders and certified diversity executives, along with expert curated content, how-to guides, specialized training, and a community of peers sharing their ideas and lessons learned — all at a fraction of the cost of hiring a full-service DEI consultancy.

The Inclusive Language Handbook: A Guide to Better Communication and Transformational Leadership, by Jackie Ferguson and Roxanne Bellamy

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