When our ideas suck, and what’s great about competitors’ negative reviews: Conversations with Sisters

On last week’s episode, Mountainside Media’s Christie Osborne came on to talk about how she evaluates ideas from her team and clients, even the ones she thinks suck. Today, Courtney and Dana dive deep into what happens when they’re not sure if their ideas are worth battling for, and why looking at competitors’ negative reviews isn’t just something that makes you feel better about yourself – there’s knowledge to be gained.


Dana Kadwell: And I really truly believe this that why we struggled so much in those first two years is because we weren’t thinking about the human side of our clients. 

Courtney Hopper: We were thinking about like survival….Welcome to ‘Hustle and Gather,’ a podcast about inspiring the everyday entrepreneur to take the leap. I’m Courtney. 

Dana Kadwell: And I’m Dana.

Courtney Hopper: And we are two sisters who have started multiple businesses together. And yes, it’s as messy as you think. We know that starting a business isn’t easy. 

Dana Kadwell: I mean, we’ve done it four times. And on this show, we talked about the ups and downs, the hustle and the reward at the end of the journey.

Courtney Hopper: And we love helping small businesses succeed, whether that is through our venue consulting, speaking training, we love to motivate others to take those big leaps. 

Dana Kadwell: Or you could just use our misadventures to normalize the crazy that is being an entrepreneur because every entrepreneur makes mistakes. 

Courtney Hopper: But we like to call those unsuccessful attempts around here. 

Dana Kadwell: And we know it’s just part of the process. And today we’re talking just the two of us about last week’s episode with Christie Osborne. Christie is a proud data nerd or agency mountainside media specializes in data driven marketing, advertising and research. If you haven’t heard last week’s episode, go back and give it a listen. 

Courtney Hopper: All right, Dana, let’s get started. 

Dana Kadwell: One of the things I loved about Christie is very much to who she says she is. She’s a data nerd. And I think that really came across. I think she had some really good points, like really things to think about, like business. 

Courtney Hopper: Yeah.

Dana Kadwell: But I think even can trickle over into like, personal life. 

Courtney Hopper: I agree. I thought that one of the things I starting out that she said is that everybody has ideas, like that’s not the problem. And I was thinking that’s absolutely the truth. Everybody does have ideas. But it’s how you validate if an idea is good. And she was talking about through kind of trying things and through measurement and through collecting data or data wherever you say it, that it takes almost the sting of if your idea is good or bad out of it.

Dana Kadwell: She was actually delighted when she was wrong, because it takes the burden off of her for having the best idea. And everybody wins in the end, because truly the best idea was proven by this data or whatever. And it made me think, do I actually feel this way. And I don’t know if I actually, I think it depends on the idea. But sometimes there are ideas that are so personal to like, you’ve put so much energy and effort and thought behind it. Like I can see how, when that fails, your immediate reaction is like, oh, well, thank God that my idea sucks, and someone else’s is better. And you have found the real truth of it. Like, what is the best thing?

Full Episode Transcript

Hustle and Gather is hosted by Courtney Hopper and Dana Kadwell, and is produced by Earfluence.  Courtney and Dana’s hustles include C&D Events, Hustle and Gather, and The Bradford Wedding Venue.

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